App Monetization Models and Strategies
Tetiana Sichko, Admixer
Free lecture
Recording from Adsider LIVE Conference
About
Adsider LIVE was an online programmatic conference with broadcasting from London, Munich, Tel Aviv, Kyiv and New York.
Hear the latest insights from the adtech industry leaders. Learn how to adapt to the post-cookie world and capitalize on the mobile app boom during the crisis.
The conference had 2 content tracks: New ways of app and game monetization and Programmatic in the post-cookie era.
Who will benefit?
Advertisers & brands
Ad agencies
Publishers
Adtech vendors (SSP, DSP, AdEx, DMP)
App & game developers
OTT, CTV, DOOH companies
Data management & tracking companies
Consulting companies
Journalists
New ways of app and game monetization
Speaker
Tetiana Sichko
Business Development Manager, Mobile DSP Admixer
Tetiana Sichko is a digital advertising professional with more than 12 years of experience in product strategy, mobile app development & monetization, programmatic advertising, performance analytics, and digital marketing. Currently, she is in charge of Business Development at Admixer.DSP (Mobile).
Tetiana has been working as a Business Development and Partnerships’ Manager for Mobile Department at Admixer.DSP since April 2019. Admixer.DSP is a programmatic platform that uses Data and Technology to help advertisers effectively purchase audiences at scale across digital media: desktop, mobile web, in-app.
Prior to Admixer.DSP, she worked as a Head of Client Development and Marketing Team at Fiksu, the global mobile DSP delivering performance (UA and Retargeting) campaigns to app developers and brands in the US, EU, AU, CA.
Over the past 12 years, Tetiana has performed a list of efficient complex mobile advertising campaigns for Samsung, LG, AccuWeather, HelloFresh, McDonald’s, Bosch, Playrix, Murka, Double Down, Huuuge Games, IGG, etc.
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